Lingerie brand Nudea set out to disrupt the bra shopping experience with its innovative at-home fitting tool, alongside a range of underwear designed by women for women, with a mission to reimagine how the modern woman would like to shop online for bras and briefs.
Nudea partnered with Avant to execute a celebrity and influencer campaign that delivered the brand’s USPs of offering supportive and functional underwear that looks great, feels great and is kind to the planet. The campaign needed to build awareness across social media, and get Nudea’s product seen on key figures that aligned with the brand.
What We Did
Avant’s campaign combined organic seeding and gifting with paid collaborations with on-brand figures, with outreach encompassing micro and macro influencers, celebrities and prolific fashion stylists, placing focus on various new launches and brand campaigns throughout, including the launch of Nudea’s Jade set and Easy Does It collection.
Results achieved included organic posts from celebrities such as AJ Odudu and Chloe Lewis, as well as a series of paid partnerships with the likes of TV personality Ashley James, singer and radio presenter Ashley Roberts, and fashion stylist Angie Smith.