Iconic British hair brand Nicky Clarke is known globally for its prestigious salons, alongside its range of at-home hair styling products.
Avant PR worked with Nicky Clarke to elevate awareness of the brand, to cement its position as a leader in the hair industry, and to raise the profile of its line of styling tools, bringing them in line with its high end salon offering, as well as placing the brand in front of a new millennial and gen-Z audience.
What We Did
This was achieved through a national press campaign that placed the Nicky Clarke brand in prestigious, aspirational media consumed by its wide target audience. Working with an existing product range, Avant arranged reviews and trial features by key journalists to ensure the outstanding quality and results were communicated in resultant coverage.
The agency also handled numerous new product launches, including the premium Infrared Pro range, positioning the line as professional and prestigious through coverage in high end publications, as well as managing an ongoing press office for Nicky Clarke salons, utilising stylists to comment on trending hair news and styles, and overseeing journalist appointments and reviews of both the salon and its exclusive treatments such as Hair Botox.
Results
Results have included Nicky Clarke’s styling tools being highly ranked in 28 ‘best of’ features across top tier sites including the Independent’s Indybest, Grazia, Glamour and Cosmopolitan, and the brand’s Infrared Pro launch amassing 17 pieces of coverage in publications such as Stylist, OK, Sunday Express and Daily Mail Online.