Fashion e-tailer In The Style is known globally for its trend-led approach to affordable clothing and its up-to-the-minute campaigns and collaborations.
In The Style enlisted Avant to publicise some of the brand’s very first celebrity collaborations, and has worked with the agency on wide reaching campaigns and events since, calling on Avant’s expertise to ensure its celebrity partners are featured talking about the brand on the pages of key glossy magazines and across high traffic online sites.
What We Did
Avant has consistently executed high performing campaigns for In The Style’s influencer partnerships, working with stars including Dani Dyer, Charlotte Crosby, Stacey Solomon and Lorna Luxe, and alongside key fashion and showbiz media to secure headline interviews, large spreads and blanket coverage on new launches. In addition to print and digital press campaigns, the agency has worked on a number of high profile events for the brand, arranging prestigious venues, securing VIP guest lists, orchestrating high end goody bags, and overseeing branded paparazzi photo opportunities and generating mass post-event coverage.
Results have included multiple page spreads in national publications such as OK, Hello, Heat, The Sun and Sunday Mirror, as well as multiple features on high traffic sites including the Daily Mail Online, with each of In The Style’s influencer launches attended by over 100 VIP guests, and garnering coverage with a reach of over 100 million.