Trend-led footwear brand Ego launched in 2015, offering a range of affordable styles including party heels, boots and casual sandals, quickly becoming a go-to for customers wanting to shop influencer inspired looks.
Avant worked with Ego on its launch and beyond, executing national media and influencer seeding campaigns to ensure it gained attention across a multitude of platforms, and became an instantly recognisable, household name footwear brand, with a continuous proactive press office.
What We Did
The agency worked to position Ego at the forefront of influencer and catwalk inspired footwear, promoting the brand’s message of offering an affordable slice of celebrity style. Through a combination of paid partnerships and organic seeding, Avant worked with key celebrities from the time of launch, from reality TV stars to high profile A-listers, arranging for Ego shoes to be seen on the likes of Ferne McCann, Little Mix, Kendall Jenner and Gigi Hadid. The press campaign further showcased the message via Ego’s inclusion in celebrity style features and seasonal trend round-ups.
Avant also brokered a partnership with mega influencer Nyane Lebajoa, whereby Nyane fronted a photo campaign for the brand alongside a series of social media posts, as well as orchestrating and managing an event for Ego’s first birthday, curating a guest list of celebrities, influencers and press, to celebrate a successful first year of trading and cement the brand’s position as a major player in the footwear marketplace.
Avant’s campaign amassed over 100 pieces of national coverage with features in publications such as Sunday Times Style, Grazia, Glamour, The Sun, Daily Express and American Vogue, as well as securing product placement on 15 celebrities, and reaching 1.5 million social media followers through its Nyane X Ego collaboration.