Having been a vegetarian all of my life, I went vegan around three months ago – it started as a pre-holiday detox type thing, but I quickly noticed positive effects, and decided to keep it up. It has certainly helped me that veganism seems to be becoming increasingly popular of late – my Instagram is inundated with plant based food porn, and there seems to be a new vegan cook book released every month, so I’m never short on recipe ideas.
November marks World Vegan Month so with the lifestyle being featured more heavily in the press, it has made me think about incorporating it into different areas, such as my beauty regime. Going entirely vegan in this sense seems quite daunting at first – the wealth of conflicting information put out by brands can be overwhelming and confusing, so it’s important to do your research (PETA’s website includes a list of vegan and cruelty-free skincare and cosmetics brands). One of the pitfalls to avoid is that some brands claim to be cruelty-free, when in fact their parent companies aren’t (a surprising example of this is The Body Shop, owned by L’Oreal).
The good news is that there are some amazing cruelty-free brands out there. At Avant PR we’re lucky enough to work with makeup brush brand Spectrum, whose products are all not only entirely vegan and cruelty-free, but also gorgeous (you could say I’m biased, but check out their range for yourself if you want to be the judge). Other brands to stock up on include Dr. Hauschka, Barry M, Ciate and Lime Crime.
With a noticeable shift in preference by influencers to cruelty-free products – Youtube MUA Carli Bybel sticks to cruelty-free products for her tutorials, and many of the magazines are starting to request this type of product for their features – here’s hoping we’ll start to notice new cruelty-free brands popping up, or even better, existing brands changing their methods.
– Ellen Kelly, Director and Co-Founder