Working in PR can be demanding, frustrating and stressful, but it can also be one of the most rewarding jobs in the world – and it’s almost all down to how you manage it. So, with this in mind, I asked the team for their top tips for working in – and surviving – the industry and here’s what we came up with:
- Be organised – it sounds obvious, but you can never have too many lists. Keeping all your tasks in one place will help you keep on top of everything you’re working on and when your deadlines are – and calendar reminders will become your best friend.
- In the same manner, always have a notebook and/or diary to hand to write down key ideas or add to your ‘to-do’ list
- Relationships are key – today’s intern could be tomorrow’s Editor. Be sure to know your industry and those who work in it – knowing who has moved to which title, who has had a promotion, etc are all invaluable pieces of information to have.
- You can never be too proactive – pitching new angles should be something you regularly do. Journalists are grateful for the ideas and even if they don’t use that exact angle, it might set something off in their minds that you can then help with.
- But don’t forget to follow up. Only half the work in PR is pitching stories and products to press – following up is key as it might be something that a journalist has filed away for future reference, and your friendly nudge might just remind them that they absolutely need to use your brand in their feature.
- Remember, there’s no such thing as a bad idea. Even if it sounds crazy or out of the box, it’s always worth bouncing off your team to get their feedback and input, and you could well end up with a hugely successful campaign idea.
- Ask questions – of your clients, journalists, other PRs, your workmates, everyone. The more you ask, the more information you get and the more you have to work with, plus asking questions is a great way to build up those all-important relationships.
- Stay on top of things – it’s easy to put admin and smaller tasks to one side, but they eventually mount up and make one huge job instead of a few tiny ones.
- At the start of your career, be sure to secure internships to gain experience and when there, make the most of it – be willing to undertake any task given to you and to the best of your ability. In fact, that’s a rule that should remain for the entirety of your professional life.
- Most importantly, SMILE! Be polite and friendly to everybody you meet – be it the intern, the Editor, the celebrity or their assistant. A sunny disposition and charming nature are invaluable in a world that is all about relationships and perception – sell yourself and it’ll be easier to sell your brands.
– Jazmin Cabrera, Director and Co-Founder