The ‘no makeup’ trend

Over the years, the catwalk has seen a range of ‘no makeup’ looks and it’s a trend that keeps simmering away under the radar even in a world of contouring (see this post for some recent celebrity looks). For me, it’s very welcome; I’m not someone who enjoys wearing makeup (although I do love applying it and can appreciate the art of a good brow).

My day-to-day look consists of five different products including: concealer, a stroke of blusher, mascara, eyebrow shadow and lipstick. Leaving for my day, I’m always fine with how it looks (the Avant girls mentioned the other day that they can’t tell that I don’t wear any foundation, which I was obviously thrilled by), although I do feel I look more tired as they day goes on.

For me, wearing minimal makeup means I need good skin and I find that investing in good skincare, drinking a lot of water and having totally makeup free days are all key – using face wipes just isn’t going to cut it. That said, I do wear more makeup to go out and understand that some girls just can’t leave the house without their face on and they don’t have to – there are ways of replicating the no makeup look without going completely barefaced. Take the following five catwalk looks, for example (my favourite is Rosie Huntington-Whitely from the Balmain SS14 show):

Donna Karan SS15 

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Balmain SS14

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Balmain SS16

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Stella McCartney SS16

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Pringle AW16

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What do you make of the no makeup trend – will you be going out barefaced or faking it?

– Amanda Spence, Account Executive

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