The Power Styler

Created by renowned hairstylist Roi Korach, The Power Styler is a simple ceramic attachment that clips on to the end of a hairdryer, focusing more intense heat on the hair and concentrating it down the hair cuticle, leaving the user with shinier, smoother hair and longer-lasting results in much less time.

Avant PR has been retained to look after the press launch for both The Power Styler attachment and the range of The Power Styler boar bristle brushes, which work gently whilst giving more tension to condense the hair cuticle.

Avant has secured features in a number of top tier press, including Cosmopolitan, Fabulous and Reveal, with further placements soon to hit the press.