New year, new client – Fit Britches appoints Avant PR

The Avant PR team is getting fit this new year, being appointed by innovative fitness and shapewear brand Fit Britches.

Drawing on heat technology to present a range of slimming shapewear and fitness products that helps wearers lose inches off stubborn areas, the range, found at, also tackles signs of cellulite and increases skin elasticity.

After 60 days of wearing the shapewear, a sample of 50 women found average losses of 5in from the waist, 3in from the hips and bottom and 4in from the thighs, as well as improved skin elasticity and reduced appearance of cellulite.

With such an exciting product, Fit Britches is making waves in the press already. We’ll see you in the gym!

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