My Favourite Cruelty-Free Beauty Brands

This weekend the Twittersphere was caught in a frenzy as news of cult makeup brand NARS’ new stance on animal testing spread – as the company confirmed its plans for expansion into China for 2017, and that consequently it would now be testing its products on animals where required by law, animal rights advocates and beauty influencers alike expressed their frustration and disappointment that such an iconic brand, long known for its cruelty-free stance, had seemingly set the movement back somewhat.


The news comes just weeks after The Body Shop announced their Forever Against Animal Testing campaign in partnership with Cruelty Free International, which has seen them petition to the United Nations to place a global ban on such testing means (you can sign the petition here). While animal testing was banned in the EU in 2013, it is still undertaken by 80% of countries including the US, Russia and China. Ethical beauty was recently cited as a top concern amongst shoppers, and with up to 1,400 animals killed for testing means every day, as well as non-animal tested means proving accurate 80% of the time (compared with just 40% accuracy for animal testing), it makes NARS’ decision to change stance all the more disappointing.


Aside from getting involved in petitions like The Body Shop’s, one of the biggest things consumers can do to encourage the cruelty-free cosmetics industry, is to buy into brands that are passionately cruelty-free and PETA-approved, to continue to prove there’s a demand for these products. I’ve rounded up my five favourite cruelty-free beauty brands that you can easily find on your high street or online.




One of my all-time favourite brands, Spectrum’s cult makeup brushes are not only vegan and cruelty-free, but possibly the prettiest brushes I’ve ever seen.  Aside from their extensive range of brush sets, they also sell vegan brush soaps and faux-leather brush cases, bags and passport covers.




One of my personal favourite makeup brands at the moment, NYX is super affordable and available in lots of Boots stores. Their liquid matte lip glosses, eyeshadow palettes and brow products are second to none.


Makeup Revolution


As a brand known for its ultra cheap eyeshadow palettes (Naked palette dupes, anyone?!), I was actually pretty surprised to find that such a bargain makeup brand was cruelty-free, but I’m really happy about it.


Iconic London


Iconic London’s brushes and contour products are coveted by the biggest beauty influencers. I’m desperate to get my hands on their sell-out Illuminator, and so eager to see their new lash range which launches this week. You can buy online or in Harvey Nichols stores.


Urban Decay


I couldn’t not give a mention to Urban Decay, whose Naked palettes have been a staple in my makeup bag for years and seem to get better and better. I can’t wait to try their latest Naked Heat palette, it looks perfect for summer holiday evenings.


– Ellen Kelly, Director and Co-Founder

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