Hot on the heels of millennial pink and Pantone’s colour of 2018, ultra violet, has come the perfect springtime shade – dubbed ‘Gen Z Yellow’, the bright hue falls somewhere between mustard and gold, and suits pretty much every skin tone.
Popular on SS18 catwalks including Carolina Herrera and Derek Lam, it’s no surprise that the colour has made its way into pretty much every high street store’s new season ranges, and looks set to be a hit as the warmer months (finally!) creep in. Here are our top Gen Z Yellow picks.
– Ellen Kelly, Director and Co-Founder