When the government recently announced, in light of the COVID-19 pandemic, that the public should wear face coverings when in stores and locations where social distancing is difficult, we just knew that press would straight away begin compiling galleries of the best face coverings out there and immediately started to seed out Femme Luxe‘s range to all relevant titles.

Priced from just £2.99, available in gingham and a range of colours, and, most importantly, effective in protecting both the wearer and others, the masks made a splash – coverage was secured on online titles including Marie Claire, Glamour, Hello, Cosmopolitan, OK!, Closer and Heat, and the masks featured in This Morning’s round up also – a total readership/viewing numbers of 23,350,000.

The stand out piece of coverage for the brand was This Morning, which, within seconds of airing, had sent tens of thousands of people to the site, with sales higher than those of Black Friday and the masks selling out within seconds. Femme Luxe reported that orders were up 1,001% on a normal day – that’s what we’d call a successful piece of coverage!

Reacting to the world around us is just one small aspect of PR but is one that can be crucial – especially in current times, when the press agenda can change at the drop of a hat (or a press conference). Although it can certainly bring success, we hope we’re all back to normal soon and we send our thoughts to anybody affected by this terrible pandemic.

– Jazmin Farrell-Cabrera, Director and Co-Founder

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