Celebrities and fashion brands embrace stretch marks and we love it!

Chrissy Teigen recently released a video showing her stretch marks with the caption ‘mom bod alert!’, as she is a firm believer that stretch marks shouldn’t be edited out from not only magazines but life in general, and we totally agree! Stretch marks are natural and they’re an inevitable part of life, no matter what size or shape you are, so let’s embrace them!

BooHoo stretch marks

Many fashion brands have also stopped editing out so-called body ‘imperfections’, including big names such as Missguided, ASOS, Everland and Boohoo, who all refuse to airbrush models’ stretch marks, which we love! What we love even more is that these brands started embracing stretch marks without a massive campaign boasting about it – rather than being a marketing stunt, it’s something they’ve done because they want to and they know their customers will respond favourably. It’s the first step towards showing that stretch marks are completely normal and no big deal – they’re just part of our body and we shouldn’t be ashamed of them.

I believe we are moving forward in the fashion industry thanks to brands like these and celebrities like Chrissy Teigen and Jameela Jamil (who refuses to let any magazine airbrush her at all) – they’re all normalising the things that should be classed as normal and are setting a good example by encouraging others to have confidence in their own bodies. That said, stretch marks are just the beginning – I’d like to see magazines and advertising campaigns filled with a diverse range of men and women and for that to no longer be seen as an achievement but the norm – that’s when we will have really embraced people for who they are.

– Abbey Pollard, PR and Social Assistant


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