INTERNATIONAL WOMEN’S DAY: CELEBRATING MANCHESTER’S WOMEN IN BUSINESS

This International Women’s Day, we wanted to celebrate some of the best and most inspiring businesswomen from across Manchester, so we rounded them up and asked them to tell us about being a woman in business (and included our thoughts, too).

Avant Celebrates Four Client Wins For 2020 So Far

It’s been a dynamic start to 2020 for Avant, with a host of account wins under our belts already.

BRANDS USE MEGHAN AND HARRY AS MARKETING COLLATERAL

In recent weeks, a number of brands have been using the ongoing story of the Duke and Duchess of Sussex, Prince Harry and Meghan Markle, leaving the Royal family, as fodder for their advertising and marketing campaigns, with great success.

Black Friday: the good, the bad and the bargains

The annual shopping phenomenon that is Black Friday has arrived with us once again, however this year there has also been a growing feeling of discontent, as numerous publications released articles demonising the day for offering up false bargains, discouraging people to shop local and encouraging consumerism in a world that needs less consumption, not more.

CELEBRATING INTERNATIONAL DAY OF FRIENDSHIP

As two friends who set up a business together six years ago, we wanted to celebrate International Day of Friendship today by meeting other friends who have done the same thing, to see how they find working with their BFF and to celebrate some fellow Manchester businesses.

Some recent campaigns we love

Over the past few months there have been a number of PR and advertising campaigns that have really taken the industry by storm, showing up on every social media platform you click on and being the go-to campaign when discussing marketing with your peers.

Avant’s sixth birthday: a look back over the last six years in PR

This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.

April Fool’s Day – who had us fooled and who was fooling themselves?

Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.

THE BEACHWEAR BRAND TO BE SEEN IN THIS SUMMER

New luxury beachwear brand (and Avant PR client), Guilty Beach, has stormed on to the scene this Summer, with its collection of holiday-ready kimonos, dresses and two-pieces, ready for that next trip.

Everything You Need For Your Royal Wedding Celebrations

As the country gets ready to roll out the bunting in anticipation of the wedding of Prince Harry and Meghan Markle tomorrow, it's only natural that we're planning to celebrate the best way we Brits know how: with a good old-fashioned party.