Black Friday: the good, the bad and the bargains

The annual shopping phenomenon that is Black Friday has arrived with us once again, however this year there has also been a growing feeling of discontent, as numerous publications released articles demonising the day for offering up false bargains, discouraging people to shop local and encouraging consumerism in a world that needs less consumption, not more.


As two friends who set up a business together six years ago, we wanted to celebrate International Day of Friendship today by meeting other friends who have done the same thing, to see how they find working with their BFF and to celebrate some fellow Manchester businesses.

Some recent campaigns we love

Over the past few months there have been a number of PR and advertising campaigns that have really taken the industry by storm, showing up on every social media platform you click on and being the go-to campaign when discussing marketing with your peers.

Avant’s sixth birthday: a look back over the last six years in PR

This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.

April Fool’s Day – who had us fooled and who was fooling themselves?

Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.


New luxury beachwear brand (and Avant PR client), Guilty Beach, has stormed on to the scene this Summer, with its collection of holiday-ready kimonos, dresses and two-pieces, ready for that next trip.

Everything You Need For Your Royal Wedding Celebrations

As the country gets ready to roll out the bunting in anticipation of the wedding of Prince Harry and Meghan Markle tomorrow, it's only natural that we're planning to celebrate the best way we Brits know how: with a good old-fashioned party.

Avant’s 5th Birthday: Our Favourite PR Campaigns

As Avant PR approaches its 5th birthday, it's a great time for the team to reflect on the fabulous clients we have worked with over the years, along with the exciting campaigns and collaborations we have been a part of.

Press are sweet on Guilty Beach after tasty deliveries

This week, Avant PR organised sweet treats to be delivered to the desks of selected press, on behalf of

An Exciting Start to 2018

With 2018 whizzing by (it’s already mid-March!), there have been many exciting developments at Avant PR and we thought it time for an update! We started the year with a brand new client in the form of fabulous luxury beachwear brand