In recent weeks, a number of brands have been using the ongoing story of the Duke and Duchess of Sussex, Prince Harry and Meghan Markle, leaving the Royal family, as fodder for their advertising and marketing campaigns, with great success.
These clever and contemporaneous campaigns not only had the eyes of the world on them in the newspapers they advertised in and the social media pages they posted on, but went even further as they went viral, extending their reach to an audience that may not have seen the original campaign. They’re great examples of just how reactive marketing can be exceptionally successful if done quickly, thoroughly and well. Here are a few of our favourites:
A simple yet effective campaign, Expedia simply placed ads next to articles about the Duke and Duchess showing a search for ‘Canada’ and the phrase ‘Escape the Family’.
In a not dissimilar approach, Flight Centre also places ads next to relevant articles with the simple phrase ‘grandkids moved to Canada?’
Fast food chain Burger King used its iconic crown and its reputation as a place where many people work their first jobs to place a tongue-in-cheek ad inviting the Duke and Duchess to apply for a job with them.
Pretty Little Thing
The cheapest and fastest of the campaigns to put together, Pretty Little Thing simply offered all Meghans or Megans 24 hours to become ‘royalty’, by getting free PLT delivery for one year. The smart stunt got coverage in publications including The Sun Online and the Manchester Evening News, and went viral on Twitter, too.
Tweet us (@Avant_PR) with any other great campaigns you’ve seen around Meghan and Harry – and get in touch if you’re looking for smart, reactive marketing for your brand.
– Jazmin Farrell-Cabrera, Director and Co-Founder