Over the past few months there have been a number of PR and advertising campaigns that have really taken the industry by storm, showing up on every social media platform you click on and being the go-to campaign when discussing marketing with your peers.
With temperatures on the rise (fingers crossed for a sunny bank holiday weekend!) it's time to start incorporating some of the new season's most wearable trends into our summer wardrobes.
In recent years there has been a huge push on being environmentally mindful in not only fashion, but almost every different industry, and it’s great to see the changes that are being made by a number of brands out there – large and small – to ensure that we’re helping the planet in every way that we can.
This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.
Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.
Now the Great British Heatwave seems to have said its final farewell and we're back to grey skies and (light) knitwear, I've been thinking about my Autumn/Winter wardrobe - and the timing couldn't be better as some of my favourite high street stores have just started dropping coats, jumpers and boots.
Whether you love or hate the Kardashian-Jenners, there's no denying the impact they've had as a collective on the media world, in particular on the rise of 'reality stars' and how stars are using social media to boost their profiles.
Chrissy Teigen recently released a video showing her stretch marks with the caption ‘mom bod alert!’, as she is a firm believer that stretch marks shouldn’t be edited out from not only magazines but life in general, and we totally agree! Stretch marks are natural and they’re an inevitable part of life, no matter what size or shape you are, so let's embrace them!
It's been a couple of years since Avant moved into its HQ in Ancoats, and we've seen the area grow hugely in popularity since - with new apartments being built, as well as coffee shops, restaurants and bars opening up, there's now a distinct buzz about the place.
I’ve got a text fashion update! Love Island has taken over our lives and we can’t seem to stop watching or talking about it! But whilst all the drama is happening on screen, I can’t help but to also focus on the girls' outfits - they have become my Summer style inspiration.
With the World Cup in full swing and England through to the next round, our thoughts are on not only the men participating in the event, but their wives and girlfriends, too – from Tina Moore to Rebekah Vardy, we’ve rounded up the most iconic WAGs through the years:
With Paris Fashion Week well underway, this week has seen some incredible SS19 men's collections showcased, not to mention Virgil Abloh making his debut for Louis Vuitton, and a strong power dressing show by GMBH.
These days there's no better platform to turn to than Instagram when in need of a little outfit, makeup or hair inspo.
With Love Island back on our screens, we're day dreaming about our next holiday (and preferably being the next singletons to enter the villa!), so have rounded up our favourite Summer buys on the high street right now - all perfect for the sunny days we're having at home, or that much-longed-for holiday:
New luxury beachwear brand (and Avant PR client), Guilty Beach, has stormed on to the scene this Summer, with its collection of holiday-ready kimonos, dresses and two-pieces, ready for that next trip.
As the country gets ready to roll out the bunting in anticipation of the wedding of Prince Harry and Meghan Markle tomorrow, it's only natural that we're planning to celebrate the best way we Brits know how: with a good old-fashioned party.
May marks the beginning of skin cancer awareness month, a campaign to raise awareness of the dangers of unprotected sun exposure, and with skin cancer being the most common form of cancer in the UK, despite being one of the most preventable, it seems a great cause to champion.
Hot on the heels of millennial pink and Pantone's colour of 2018, ultra violet, has come the perfect springtime shade - dubbed 'Gen Z Yellow', the bright hue falls somewhere between mustard and gold, and suits pretty much every skin tone.
The sun has finally come out of hiding and we’ve got rid of the five layers of thermals to brave the outside.
As Avant PR approaches its 5th birthday, it's a great time for the team to reflect on the fabulous clients we have worked with over the years, along with the exciting campaigns and collaborations we have been a part of.
This week, Avant PR organised sweet treats to be delivered to the desks of selected press, on behalf of
As we (slowly!) transition into spring, it's time for a refresh not only when it comes to our wardrobes, but also our makeup and beauty looks.
With 2018 whizzing by (it’s already mid-March!), there have been many exciting developments at Avant PR and we thought it time for an update! We started the year with a brand new client in the form of fabulous luxury beachwear brand
Late last week, the Avant PR team joined hair extension specialist Angela Mason to launch her new dedicated extensions salon in West Didsbury, with a fun-filled night of cocktails, champagne, canapés and celebrities - all of our favourite 'C' words! From carefully curating a press and celebrity guest list to arranging paps, organising goody bags and manning the door on the night, the team worked closely with Angela to ensure the event went smoothly and attracted as much buzz around it as possible.
With party season just around the corner, and diaries filling up fast with events weeks in advance, this week I found myself scouring my favourite stores for dresses that will see me through the birthday parties, nights out, work events and Christmas dos I have coming up.
With November marking World Vegan Month, it's a good opportunity for even the hardiest of meat eaters to opt for plant based cuisine either just for a change or with a view to altering their lifestyle in the long run.
With last week’s news about Glamour magazine becoming a bi-annual print beauty bible and focusing the rest of its attention
With stats showing that one in four of us will experience mental health problems each year, and nine out of 10 will experience some sort of stigma or discrimination because of it, it seems only too relevant that this year's World Mental Health Awareness Day is focusing on mental wellbeing in the workplace.
At the end of every fashion week, we always like to revisit the shows and create our own little round up of the biggest trends of the season so, with Paris drawing to an end earlier this week, I have shortlisted five of our favourite trends from the Parisian catwalks.
As Fashion Month continues, we're still struggling to tear ourselves away from the catwalks, constantly devouring the fashion and beauty trends to come from every show.
Fashion month is here and as much as we love the main event, the catwalk shows, there is no denying that in recent years, the street style surrounding the shows is seeing increasing hype.
As NYFW kicks off Fashion Month, the press has been awash with reports of designers' latest collections, models of the moment and all the after parties that have been worth being seen at.
Whilst I love the transition into Autumn Winter for the clothes the new season brings with it - cosy knits and over-the-knee boots, anyone? - I also get very excited about the beauty trends that pop up on the catwalks.
As Melissa mentioned in her
Early in the year I blogged about the
August is a big month for the fashion industry - it’s the month that the September issues are released and we’re all still sort of in that ‘back to school’ mentality after summer holidays.
Following weeks of working on a guest list comprised of key media contacts and the hottest celebs and influencers, amongst organising other details, too, last Wednesday, we were London bound for the launch of the brand new official
Living in the centre of Manchester, it often seems like a new restaurant, bar or coffee shop is opening up on my doorstep (usually literally) every week.
When Bella Hadid was papped earlier this week, our eyes were immediately drawn to her new look - her already short hair had been cropped into an even shorter look, and we love it! The new look is her shortest yet and, unlike Gigi’s recent pixie crop, this is the real deal, no wig!
This morning Miranda Kerr had our hearts melting when she shared stunning pictures from her wedding this May.
Call me nerdy, but for me a huge part of the excitement before a holiday has always been a trip to Waterstones to stock up on reading material for my week poolside.
Summer holiday packing can be a challenge at the best of times - and even worse is packing for a long weekend with hand luggage only.
Paris is the celebrity hot spot this week, with the stars descending for Haute Couture Fashion Week.
This weekend the Twittersphere was caught in a frenzy as news of cult makeup brand NARS’ new stance on animal testing spread – as the company confirmed its plans for expansion into China for 2017, and that consequently it would now be testing its products on animals where required by law, animal rights advocates and beauty influencers alike expressed their frustration and disappointment that such an iconic brand, long known for its cruelty-free stance, had seemingly set the movement back somewhat.
After a long weekend of Glasto FOMO, I’ve tortured myself further with some major outfit envy by trawling the internet to see how the celebs styled themselves for the festival.
With influencers' holiday photos making us jealous on a daily basis, Instagram has become the place to get inspiration for your next getaway.
With an abundance of online streaming services, Netflix, I Player, Prime, Now TV etc etc, I’m sure it’s not just me who’s recently been thinking, ‘so much to watch, so little time’.
Yesterday was a huge day for Mancunian residents in the wake of the recent terror attack on the city, as Ariana Grande upheld her promise to return to the city after the tragic events following her Manchester Arena concert, and took to the Old Trafford cricket ground stage joined by an all-star ensemble of performers.
Since the tragic night of Monday 22nd May 2017, a date that will remain etched in our memories forever, there have been a number of touching tributes to Manchester, taking the forms of donations, poems, songs, concerts and this week’s touching Grazia cover.
Yesterday I headed to London with our lovely client
I love that part of my job is to trawl through red carpet pictures following an awards event, so after the 2017 BAFTAs, and the Cannes Opening Gala, I’ve done just that - and here I have rounded up a few of my favourite looks from both evenings:
Earlier this year, the
With summer just around the corner, having clear skin will be on the top of many people’s agendas, but with so many different skincare products and trends out there at the moment it can get quite overwhelming to take in all of the information and to digest what’s worth trying and what’s simply a fad.
Another week, another red carpet - after the style extravaganza that was last week's
The 2017 Met Gala took place earlier this week and, as with most red carpet events, we saw a very mixed bag of looks.
It’s easy to jump to the conclusion that Millenials are the ruling generation of social media influence, with the likes of Zoella and Tanya Burr shooting to fame and fortune before the age of 27.
As every A-lister you can think of heads to the Californian desert for the first instalment of this year's Coachella festival this weekend, here's a look back at some of my favourite celebrity looks from the festival over the years.
After what feels like an eternity of waiting,
Stripes have always been commonly known as the pattern to avoid, whether it's because “horizontal stripes make you look wide” or “tall people shouldn’t wear vertical stripes”.
Around 8am on Friday 31st March, PRs from all over took to the phones to try and crack news desks with their kooky, creative, sometimes crude (and, most importantly, embargoed!) April Fool’s Day stories.
It’s been a frantic start to 2017 at Avant PR HQ, as we celebrate a trio of new clients and announce their launches via strong and strategic press and influencer campaigns.
With summer fast approaching, we’re looking at the top hair and beauty trends we can incorporate into everyday life during the new season! With clean skin, smudgy eyes and casual holiday hair all making an appearance on the Balmain, Isabel Marant and Alexander Wang catwalks, it’s easy to find looks to take inspiration from this year!
As a PR agency, we’ve always got our ears to the ground when it comes to brand campaigns and stunts that capture both ours and the nation’s attention, and there are a few every month that will get us talking in the office.
Now that the sun has started to make an appearance, I’ve been daydreaming about my spring/ summer wardrobe and ditching the heavy layers and chunky boots.
Desk visits are a key part of our press office function – heading down to London to meet with key contacts to present our clients’ products is a great way for press to experience them in person and for us all to catch up with what’s coming up from both a journalist and PR perspective.
In fashion PR, we’re constantly looking out for new influencers that appear on the radar.
The industry we work in is very female-friendly – we count ourselves lucky to work with inspiring women every day, whether they’re clients, journalists, celebrities, influencers or even each other.
Now we’re in to March, spring is apparently on its way.
Fashion Month is always so hectic in the world of PR, with so many events to organise, breakfasts to attend and influencers to dress (it’s a hard life), that sometimes actually taking note of what’s on the catwalks for next season takes a back seat.
Last night’s 89th Academy Awards saw the A-list celebs hit the red carpet for the most important awards ceremony of the year, with Emma Stone picking up the Best Actress gong for her performance in La La Land, and Casey Affleck named Best Actor for Manchester By The Sea.
It’s been an exciting week at Avant PR HQ, with the news that we have been shortlisted for three gongs at this year’s
When it comes to fashion month in the modern-day, social media generation, the looks worn to shows have become almost as significant as the designs showcased on the runway, and with fashion month kicking off in New York last week, we've had lots of great outfits to swoon over both on and off the catwalk.
Let’s be honest, we have all had a bad experience with tights.
With just over a week until Valentine’s Day, avid fans of the day will be sourcing last minute gifts for their loved ones.
January is a wonderful month. No, really! Despite often being touted as the most depressing month of the year, it’s a great one for foodies in Manchester, with the majority of our restaurants offering up to 50% off deals throughout the month! Being big food fans at Avant PR HQ we indulged in a fair few meals out (it’d be rude not to, after all), so here’s our round up of the places we visited that we think are worth going back to, even now the offers have ended.
Who doesn’t love awards season and starting the day by poring over every dress from the night before? Last night's SAG Awards were no exception, with glitz and glamour in abundance, so I’ve selected my five best dressed of the evening.
With PR jobs and internships being more and more sought after, we take a look at how our team members got their foot in the door in a highly competitive industry.
Forget Dry January, this new year it’s all about Veganuary.
It has been said that the English language is changing faster than ever, and you only have to scroll through Instagram to see the proof.
Last night’s Golden Globes Awards were yet another red carpet event not to be missed.
What a year it has been! We’ve seen
As the year draws to a close, it seems that many will be reluctant to look back upon 2016 for various reasons, whether personal or political.
A while back, Amanda wrote about the future of print media and whether it’s going to make way for digital - and with the closure of titles such as More magazine way back when, Company in recent years and InStyle in the last few weeks, it certainly seemed that physical copies of magazines were on their way out.
None of us have known quite what to make of 2016, have we? The year didn’t get off to a good start, with musical legend David Bowie sadly passing away early in January, shortly followed by fellow national treasures Alan Rickman and Terry Wogan that month, and a host of other much-loved celebrities including Prince, Caroline Aherne and Leonard Cohen later in the year.
With less than three weeks days until Christmas, here in the Avant PR office we are getting super excited.
It’s that time of year again… No, not Christmas, but an event that's almost as big - the annual Victoria’s Secret fashion show.
As the year draws to a close (I can’t believe it’s nearly December!), I thought I would round up a few of my favourite celebrity looks from 2016 because, well, who doesn't love an excuse to look at fantastic outfits?! In no particular order…
Is it just us, or does Christmas seem to come around more quickly every year? With Black Friday fast approaching (yes, already!), this week marks the run-up to one of the busiest shopping weekends of the year.
Last night's American Music Awards were yet another red carpet not to be missed.
Social media started out as something quite basic – a MySpace or Bebo profile where you just filled in a bit about yourself, picked your top friends and maybe decorated with your favourite song, or the MSN messenger username you carefully curated to include your favourite song and emojis (I’m showing my age now) – but they’ve slowly become more and more ingrained in to our everyday lives and it’s now hard to remember a time before Snapchat, InstaStories and Facebook live.
The battle for the best Christmas advert of 2016 has officially begun and the competition is fierce.
What a week it has been at Avant PR HQ! First up, following the promotion of the wonderful Amanda to Senior Account Executive, we had a new face join the team in the form of Melissa Hassan, our fab new Account Exec – you can read more about her
Having been a vegetarian all of my life, I went vegan around three months ago – it started as a pre-holiday detox type thing, but I quickly noticed positive effects, and decided to keep it up.
In honour of Halloween today, I wanted to take a look at the best celebrity Halloween outfits - from the outrageous to the stylish.
A variety of high-street retailers have offered customers an in-store personal shopping service for several years, including Topshop, Debenhams and House of Fraser.
H&M announced back in May that this year’s hotly-anticipated collaboration would be with designer favourite Kenzo – and loyal customers of the high street brand can not wait.
We all know how digital technology is changing the fashion industry, through the way we browse, compare and shop for clothes, and British brand Ted Baker made waves this season with the release of their shoppable video.
Working in PR can be demanding, frustrating and stressful, but it can also be one of the most rewarding jobs in the world – and it’s almost all down to how you manage it.
When people think of the PR industry, they often imagine endless ‘working lunches’ and fancy dinners with celebrities and media.
In 2010 Instagram launched onto our App Store, giving us a free online mobile photo sharing, video sharing, and social networking service that enabled us to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms.
The new generation of Insta-famous models, namely the likes of Kendall Jenner, Gigi and Bella Hadid, and Hailey Baldwin, has been the subject of much debate in the fashion industry of late.
All eyes have been firmly fixed on London Fashion Week over the last few days – and not just on the shows, but behind the scenes, too.
Fashion month is one of the busiest times of the year for any fashion PR office, with a large part of our days being spent pouring over the latest shows and trends and with many of the looks trickling down to the high street, the catwalk shows are also a great insight in to what we’ll all be wearing next year.
As fashion month rolls around once more and the office is filled with choruses of ‘I can’t believe it’s time for summer shows already’ (you think we’d have learnt by now) we’re taking a look back at one of our highlights of fashion month - North West and her catwalk-ready outfits.
In our new series, Friday Favourites, the team will be rounding up what we’re loving this week – from fashion to beauty, food, TV and everything else, it’s a veritable mix of things you must not miss out on.
And so it ends; Taylor Swift and Tom Hiddleston’s whirlwind romance has, rather unsurprisingly, come to an end after just a few short months.
As September gets underway and we clutch on to the last hopes of getting any more bare leg weather, the time has come to accept (kicking and screaming) that AW16 is upon us.
Over the years, the catwalk has seen a range of ‘no makeup’ looks and it’s a trend that keeps simmering away under the radar even in a world of contouring (see
Do you wake up wondering what Kim Kardashian is eating for breakfast? Or do you go to sleep desperate to know what Gigi Hadid will wear on the Red Carpet? If so, you could be one of a high number of Britons suffering from an identified psychological condition: Celebrity Worship Syndrome.
What would you do if the emoji keyboard suddenly disappeared from your phone? Personally, my twenty-first century reflex would have me desperate to tweet a distressed face emoji, and this dependence on using the familiar little icons as forms of expression is not something I am alone in.
Unless you’ve been on an internet ban for the last few weeks, you’ll remember the
Here at Avant PR HQ, we’re pretty obsessed with checking out the latest celebrity fashion and beauty looks – and taking inspiration for ourselves – and with the
Being in the industry we’re in, we’re sceptical about almost every news story we read – always expecting that the latest celebrity couple has been set up by management and intentionally papped, or that that big news story about a brand has actually been carefully orchestrated by their PR team.
Coachella perennially kicks off festival season and in turns paves the way for style muses to inform our wardrobes ahead of Glastonbury, Parklife, Bestival, Wireless and beyond.
In the Avant PR office, Instagram is up there as one of our favourite social media apps (did you catch
At Avant PR we’re single-handedly putting paid to the myth that fashion girls don’t eat – a day doesn’t go by without at least a handful of food based discussions, and our favourite team bonding exercise is going out to eat.
Here at the Avant PR office, Instagram has become something of an art.
With hoards of students graduating every year, securing a work placement or internship is a must.
Fashion Month is one of the busiest times of year for any fashion PR, and one of our favourite pastimes in the Avant office is deciding which are our favourite catwalk shows for the season ahead.
It’s the most highly-anticipated event on the awards calendar, and this year the Oscars lived up to its glamorous reputation with a host of gorgeous celebrities looking so perfect that any regular human daren’t stand anywhere near them.
With awards season in full flow across the globe, you’d be forgiven for thinking that the glitz and glamour only reaches the celebrities of the world.
At the start of this month and after the promotion of Lauren Mason to Senior Account Executive, Avant PR welcomed its newest team member, Amanda Spence.
It’s been an exciting few weeks at Avant PR HQ, as our hard work was acknowledged with a pair of awards from the Chartered Institute of Public Relations (CIPR) and the Fresh Awards.
It’s been event central at Avant PR over the past few weeks, with a whole host of diary dates keeping the team on its toes in the run up to Christmas.
It’s awards season once again in the PR calendar (although we’re not sure it ever really isn’t!) and we’re extremely pleased to announce that we have been shortlisted for three awards, in addition to our nomination for Consumer PR Agency of the Year at the
Working in fashion and beauty PR often goes hand-in-hand with a number of stereotypes and while I could spend my time listing all of the important work that we do, I thought it would be far more entertaining to give ourselves up to the stigma that surrounds PR and that, I must admit, we are not completely immune from.
In an office full of women with a love for all things fashion and beauty, new season trends are something that are taken very seriously.
While Spring is yet to demonstrate any signs of life, the fashion world is already looking ahead to Autumn/Winter to see what our favourite designers have in store for us over the coming months.
We’ve had an exciting start to 2015 at Avant PR HQ, with the agency being shortlisted for Consumer PR Agency of the Year at the
The past few weeks have been something of a celebrity whirlwind at Avant PR, with A-listers across the globe loving designs from both Hot!MeSS and Bundy & Webster's AW14 collections.
It’s been a crazy few months for the Avant PR team, with three new client wins, a new staff member and various events taking place.
When fashionistas Anna Wintour and Victoria Beckham do the #IceBucketChallenge, you know you can’t shy away any longer so we thought it was about time we got involved and raised some money for a trio of very worthy charities.
It's been a successful first 16 months here at Avant PR and we are pleased to announce that our North West agency has been recognised for all of its hard work, by being shortlisted for the 2014 CIPR PRide Awards in the Outstanding Small Consultancy category.
The Avant PR team is getting fit this new year, being appointed by innovative fitness and shapewear brand Fit Britches.
As a judge and presenter at last night’s Cosmopolitan Ultimate Women of the Year Awards, charity campaigner Katie Piper was always going to make a statement on the red carpet.
They say good things come in threes and they certainly have at Avant PR as we’ve been appointed by a terrific trio of brands.
It’s been another fantastic week for press coverage in the Avant PR office, with luxury fashion brand Ukulele continuing to make its mark across the media.
Last Thursday saw the Avant PR team head down to London for the launch of Pocket London’s AW13 collection.
Sugar + Style's press campaign with Avant PR has got off to a great start with fantastic relaunch news features in Look, Closer and Reveal – each featuring campaign and cut out shots from the brand.
Here at Avant PR we’re celebrating as we announce two more fabulous client wins; Ukulele and Sugar + Style are the latest additions to our books and we couldn’t be more excited! With gorgeous womenswear and accessories, the two brands are already proving a hit with press and celebrities alike.
Celebrating its third client win in a matter of weeks, Avant PR is excited to announce the addition of hot new swimwear brand Gemelli to its books.
After weeks of hard work, Avant PR is open for business! With launch features in great industry titles and two fabulous new fashion clients, the Avant PR team is hard at work doing what they do best – getting brands in to press.
It’s been an exciting few weeks in the Avant PR office as we prepare to open the agency’s doors for business. Avant HQ has been a hub of activity as we have got to grips with endless behind-the-scenes tasks; from meeting with our web developer to create the perfect website, to designing our logo and business cards and taking part in a photo shoot (with props!) to really cement Avant PR’s identity.