This month marks the 10th
When the government recently announced, in light of the COVID-19 pandemic, that the public should wear face coverings when in stores and locations where social distancing is difficult, we just knew that press would straight away begin compiling galleries of the best face coverings out there and immediately started to seed out
Over the weekend we celebrated seven years of Avant PR and although it was strange not being together as a team to toast the occasion, we definitely have plans to do so once lockdown is lifted and we are able to be together again.
With many industries in crisis as the coronavirus pandemic takes hold, our worries, both health and financial, are at an all-time high.
This International Women’s Day, we wanted to celebrate some of the best and most inspiring businesswomen from across Manchester, so we rounded them up and asked them to tell us about being a woman in business (and included our thoughts, too).
This World Book Day, we asked our team and clients about their all-time favourite books, and those that they've enjoyed recently.
It’s been a dynamic start to 2020 for Avant, with a host of account wins under our belts already.
In recent weeks, a number of brands have been using the ongoing story of the Duke and Duchess of Sussex, Prince Harry and Meghan Markle, leaving the Royal family, as fodder for their advertising and marketing campaigns, with great success.
With 350,000 sign-ups so far, this
The annual shopping phenomenon that is Black Friday has arrived with us once again, however this year there has also been a growing feeling of discontent, as numerous publications released articles demonising the day for offering up false bargains, discouraging people to shop local and encouraging consumerism in a world that needs less consumption, not more.
When it comes to #agencylife, good coffee is essential, and at Avant there's nothing we love more than discovering new places to grab our daily caffeine fix.
As two friends who set up a business together six years ago, we wanted to celebrate International Day of Friendship today by meeting other friends who have done the same thing, to see how they find working with their BFF and to celebrate some fellow Manchester businesses.
Over the past few months there have been a number of PR and advertising campaigns that have really taken the industry by storm, showing up on every social media platform you click on and being the go-to campaign when discussing marketing with your peers.
In recent years there has been a huge push on being environmentally mindful in not only fashion, but almost every different industry, and it’s great to see the changes that are being made by a number of brands out there – large and small – to ensure that we’re helping the planet in every way that we can.
This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.
Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.
Now the Great British Heatwave seems to have said its final farewell and we're back to grey skies and (light) knitwear, I've been thinking about my Autumn/Winter wardrobe - and the timing couldn't be better as some of my favourite high street stores have just started dropping coats, jumpers and boots.
Chrissy Teigen recently released a video showing her stretch marks with the caption ‘mom bod alert!’, as she is a firm believer that stretch marks shouldn’t be edited out from not only magazines but life in general, and we totally agree! Stretch marks are natural and they’re an inevitable part of life, no matter what size or shape you are, so let's embrace them!
It's been a couple of years since Avant moved into its HQ in Ancoats, and we've seen the area grow hugely in popularity since - with new apartments being built, as well as coffee shops, restaurants and bars opening up, there's now a distinct buzz about the place.
These days there's no better platform to turn to than Instagram when in need of a little outfit, makeup or hair inspo.
With Love Island back on our screens, we're day dreaming about our next holiday (and preferably being the next singletons to enter the villa!), so have rounded up our favourite Summer buys on the high street right now - all perfect for the sunny days we're having at home, or that much-longed-for holiday:
New luxury beachwear brand (and Avant PR client), Guilty Beach, has stormed on to the scene this Summer, with its collection of holiday-ready kimonos, dresses and two-pieces, ready for that next trip.
May marks the beginning of skin cancer awareness month, a campaign to raise awareness of the dangers of unprotected sun exposure, and with skin cancer being the most common form of cancer in the UK, despite being one of the most preventable, it seems a great cause to champion.
This week, Avant PR organised sweet treats to be delivered to the desks of selected press, on behalf of
With 2018 whizzing by (it’s already mid-March!), there have been many exciting developments at Avant PR and we thought it time for an update! We started the year with a brand new client in the form of fabulous luxury beachwear brand
Late last week, the Avant PR team joined hair extension specialist Angela Mason to launch her new dedicated extensions salon in West Didsbury, with a fun-filled night of cocktails, champagne, canapés and celebrities - all of our favourite 'C' words! From carefully curating a press and celebrity guest list to arranging paps, organising goody bags and manning the door on the night, the team worked closely with Angela to ensure the event went smoothly and attracted as much buzz around it as possible.
With November marking World Vegan Month, it's a good opportunity for even the hardiest of meat eaters to opt for plant based cuisine either just for a change or with a view to altering their lifestyle in the long run.
With last week’s news about Glamour magazine becoming a bi-annual print beauty bible and focusing the rest of its attention
With stats showing that one in four of us will experience mental health problems each year, and nine out of 10 will experience some sort of stigma or discrimination because of it, it seems only too relevant that this year's World Mental Health Awareness Day is focusing on mental wellbeing in the workplace.
Early in the year I blogged about the
Following weeks of working on a guest list comprised of key media contacts and the hottest celebs and influencers, amongst organising other details, too, last Wednesday, we were London bound for the launch of the brand new official
Living in the centre of Manchester, it often seems like a new restaurant, bar or coffee shop is opening up on my doorstep (usually literally) every week.
Call me nerdy, but for me a huge part of the excitement before a holiday has always been a trip to Waterstones to stock up on reading material for my week poolside.
Summer holiday packing can be a challenge at the best of times - and even worse is packing for a long weekend with hand luggage only.
This weekend the Twittersphere was caught in a frenzy as news of cult makeup brand NARS’ new stance on animal testing spread – as the company confirmed its plans for expansion into China for 2017, and that consequently it would now be testing its products on animals where required by law, animal rights advocates and beauty influencers alike expressed their frustration and disappointment that such an iconic brand, long known for its cruelty-free stance, had seemingly set the movement back somewhat.
Since the tragic night of Monday 22nd May 2017, a date that will remain etched in our memories forever, there have been a number of touching tributes to Manchester, taking the forms of donations, poems, songs, concerts and this week’s touching Grazia cover.
Yesterday I headed to London with our lovely client
Earlier this year, the
It’s easy to jump to the conclusion that Millenials are the ruling generation of social media influence, with the likes of Zoella and Tanya Burr shooting to fame and fortune before the age of 27.
After what feels like an eternity of waiting,
Around 8am on Friday 31st March, PRs from all over took to the phones to try and crack news desks with their kooky, creative, sometimes crude (and, most importantly, embargoed!) April Fool’s Day stories.
It’s been a frantic start to 2017 at Avant PR HQ, as we celebrate a trio of new clients and announce their launches via strong and strategic press and influencer campaigns.
As a PR agency, we’ve always got our ears to the ground when it comes to brand campaigns and stunts that capture both ours and the nation’s attention, and there are a few every month that will get us talking in the office.
Desk visits are a key part of our press office function – heading down to London to meet with key contacts to present our clients’ products is a great way for press to experience them in person and for us all to catch up with what’s coming up from both a journalist and PR perspective.
In fashion PR, we’re constantly looking out for new influencers that appear on the radar.
The industry we work in is very female-friendly – we count ourselves lucky to work with inspiring women every day, whether they’re clients, journalists, celebrities, influencers or even each other.
It’s been an exciting week at Avant PR HQ, with the news that we have been shortlisted for three gongs at this year’s
With just over a week until Valentine’s Day, avid fans of the day will be sourcing last minute gifts for their loved ones.
January is a wonderful month. No, really! Despite often being touted as the most depressing month of the year, it’s a great one for foodies in Manchester, with the majority of our restaurants offering up to 50% off deals throughout the month! Being big food fans at Avant PR HQ we indulged in a fair few meals out (it’d be rude not to, after all), so here’s our round up of the places we visited that we think are worth going back to, even now the offers have ended.
With PR jobs and internships being more and more sought after, we take a look at how our team members got their foot in the door in a highly competitive industry.
Forget Dry January, this new year it’s all about Veganuary.
It has been said that the English language is changing faster than ever, and you only have to scroll through Instagram to see the proof.
What a year it has been! We’ve seen
A while back, Amanda wrote about the future of print media and whether it’s going to make way for digital - and with the closure of titles such as More magazine way back when, Company in recent years and InStyle in the last few weeks, it certainly seemed that physical copies of magazines were on their way out.
With less than three weeks days until Christmas, here in the Avant PR office we are getting super excited.
Is it just us, or does Christmas seem to come around more quickly every year? With Black Friday fast approaching (yes, already!), this week marks the run-up to one of the busiest shopping weekends of the year.
Social media started out as something quite basic – a MySpace or Bebo profile where you just filled in a bit about yourself, picked your top friends and maybe decorated with your favourite song, or the MSN messenger username you carefully curated to include your favourite song and emojis (I’m showing my age now) – but they’ve slowly become more and more ingrained in to our everyday lives and it’s now hard to remember a time before Snapchat, InstaStories and Facebook live.
The battle for the best Christmas advert of 2016 has officially begun and the competition is fierce.
What a week it has been at Avant PR HQ! First up, following the promotion of the wonderful Amanda to Senior Account Executive, we had a new face join the team in the form of Melissa Hassan, our fab new Account Exec – you can read more about her
Having been a vegetarian all of my life, I went vegan around three months ago – it started as a pre-holiday detox type thing, but I quickly noticed positive effects, and decided to keep it up.
We all know how digital technology is changing the fashion industry, through the way we browse, compare and shop for clothes, and British brand Ted Baker made waves this season with the release of their shoppable video.
Working in PR can be demanding, frustrating and stressful, but it can also be one of the most rewarding jobs in the world – and it’s almost all down to how you manage it.
When people think of the PR industry, they often imagine endless ‘working lunches’ and fancy dinners with celebrities and media.
In 2010 Instagram launched onto our App Store, giving us a free online mobile photo sharing, video sharing, and social networking service that enabled us to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms.
All eyes have been firmly fixed on London Fashion Week over the last few days – and not just on the shows, but behind the scenes, too.
Do you wake up wondering what Kim Kardashian is eating for breakfast? Or do you go to sleep desperate to know what Gigi Hadid will wear on the Red Carpet? If so, you could be one of a high number of Britons suffering from an identified psychological condition: Celebrity Worship Syndrome.
What would you do if the emoji keyboard suddenly disappeared from your phone? Personally, my twenty-first century reflex would have me desperate to tweet a distressed face emoji, and this dependence on using the familiar little icons as forms of expression is not something I am alone in.
Unless you’ve been on an internet ban for the last few weeks, you’ll remember the
So if you are a human and if you are alive you’ll have no doubt heard of the release of Lemonade, Beyonce’s second visual album and sixth studio album.
Being in the industry we’re in, we’re sceptical about almost every news story we read – always expecting that the latest celebrity couple has been set up by management and intentionally papped, or that that big news story about a brand has actually been carefully orchestrated by their PR team.
In the Avant PR office, Instagram is up there as one of our favourite social media apps (did you catch
At Avant PR we’re single-handedly putting paid to the myth that fashion girls don’t eat – a day doesn’t go by without at least a handful of food based discussions, and our favourite team bonding exercise is going out to eat.
Here at the Avant PR office, Instagram has become something of an art.
With hoards of students graduating every year, securing a work placement or internship is a must.
With awards season in full flow across the globe, you’d be forgiven for thinking that the glitz and glamour only reaches the celebrities of the world.
At the start of this month and after the promotion of Lauren Mason to Senior Account Executive, Avant PR welcomed its newest team member, Amanda Spence.
It’s been an exciting few weeks at Avant PR HQ, as our hard work was acknowledged with a pair of awards from the Chartered Institute of Public Relations (CIPR) and the Fresh Awards.
It’s been event central at Avant PR over the past few weeks, with a whole host of diary dates keeping the team on its toes in the run up to Christmas.
It’s awards season once again in the PR calendar (although we’re not sure it ever really isn’t!) and we’re extremely pleased to announce that we have been shortlisted for three awards, in addition to our nomination for Consumer PR Agency of the Year at the
Working in fashion and beauty PR often goes hand-in-hand with a number of stereotypes and while I could spend my time listing all of the important work that we do, I thought it would be far more entertaining to give ourselves up to the stigma that surrounds PR and that, I must admit, we are not completely immune from.
In an office full of women with a love for all things fashion and beauty, new season trends are something that are taken very seriously.
We’ve had an exciting start to 2015 at Avant PR HQ, with the agency being shortlisted for Consumer PR Agency of the Year at the
It’s been a crazy few months for the Avant PR team, with three new client wins, a new staff member and various events taking place.
When fashionistas Anna Wintour and Victoria Beckham do the #IceBucketChallenge, you know you can’t shy away any longer so we thought it was about time we got involved and raised some money for a trio of very worthy charities.
It's been a successful first 16 months here at Avant PR and we are pleased to announce that our North West agency has been recognised for all of its hard work, by being shortlisted for the 2014 CIPR PRide Awards in the Outstanding Small Consultancy category.
The Avant PR team is getting fit this new year, being appointed by innovative fitness and shapewear brand Fit Britches.
They say good things come in threes and they certainly have at Avant PR as we’ve been appointed by a terrific trio of brands.
It’s been another fantastic week for press coverage in the Avant PR office, with luxury fashion brand Ukulele continuing to make its mark across the media.
Last Thursday saw the Avant PR team head down to London for the launch of Pocket London’s AW13 collection.
Sugar + Style's press campaign with Avant PR has got off to a great start with fantastic relaunch news features in Look, Closer and Reveal – each featuring campaign and cut out shots from the brand.
Here at Avant PR we’re celebrating as we announce two more fabulous client wins; Ukulele and Sugar + Style are the latest additions to our books and we couldn’t be more excited! With gorgeous womenswear and accessories, the two brands are already proving a hit with press and celebrities alike.
Celebrating its third client win in a matter of weeks, Avant PR is excited to announce the addition of hot new swimwear brand Gemelli to its books.
After weeks of hard work, Avant PR is open for business! With launch features in great industry titles and two fabulous new fashion clients, the Avant PR team is hard at work doing what they do best – getting brands in to press.
It’s been an exciting few weeks in the Avant PR office as we prepare to open the agency’s doors for business. Avant HQ has been a hub of activity as we have got to grips with endless behind-the-scenes tasks; from meeting with our web developer to create the perfect website, to designing our logo and business cards and taking part in a photo shoot (with props!) to really cement Avant PR’s identity.