Avant’s Favourite AW17 Trends

August is a big month for the fashion industry – it’s the month that the September issues are released and we’re all still sort of in that ‘back to school’ mentality after summer holidays. The September issues are packed with the hottest autumn/winter shoots, round-ups, trend and shopping pages and give us major inspiration on how we want our wardrobes to look for the next two seasons.

So, with the new season in mind, we’ve rounded up our favourite trends for AW17, and the looks we can’t wait to see come to the high street.

1 - Marc Jacobs AW17

Seventies

I think this trend was mentioned in every one of the glossies this month, discussing Marc Jacobs’ ‘Hip-Hop Evolution’ collection and Chloé’s references to 70s icons in particular.
We love it because it can be fun, feminine and playful. Think corduroy (obviously), bold colours, boho prints and shearling – perfect for when the chill sets in!

2 - Mulberry AW17

Heritage  

Admittedly, this is not necessarily a trend we’d normally go crazy for in our office, but this season sees a more modern take on checks, which we can definitely get on board with. The trend includes layering of countryside essentials; tweed, quilting and sweaters, but the season’s hero piece seems to be the checked coat.  See Mulberry and Stella McCartney for inspo.

3 - Roksanda Aw17

Red 

Another trend you won’t be able to miss come September is red. Designers had more than a dabble with the colour, with many showcasing looks of head-to-toe red, including Roksanda, Victoria Beckham, Fendi, and Max Mara. Red can be a bold and flattering colour, but if you’re not yet ready to embrace the colour all over, Vogue makes a strong case for red ankle boots, which might be marginally easier to incorporate into our daily wardrobes…

4 - Erdem AW17

Velvet

Harper’s Bazaar included velvet in the editor’s choices round up of a/w17 trends and I for one am glad that the textile is sticking around for another year. I invested pretty heavily into the trend last winter and will be looking forward to digging everything back out for autumn. Although, this season it seems to have had an update from last year’s simple block colour jewel tones, with designers including Erdem moving towards printed velvet. I’m still on board.

I’m absolutely not wishing the last days of summer away (although I’m fairly sure they’re already long gone), but I am excited to update my autumn/winter wardrobe with the high street takes on the trends. Which will you be trying next season?

– Melissa Hassan, Account Executive

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