Avant’s 5th Birthday: Our Favourite PR Campaigns

As Avant PR approaches its 5th birthday, it’s a great time for the team to reflect on the fabulous clients we have worked with over the years, along with the exciting campaigns and collaborations we have been a part of.


From celeb-studded events to tasty desk deliveries for top journalists, Avant’s services and ideas have often reached beyond the realms of a standard PR campaign, and this week we’re looking back at some of our favourite campaigns that we have worked on since the agency’s launch in 2013.


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Spectrum launches the Burn Book


When makeup brush brand Spectrum partnered with Paramount to produce the Mean Girls Burn Book and brush range, it was all hands on deck to create a launch event that was completely on brand. Tapping into Spectrum’s signature girly, bold aesthetic, the party, held at London’s Ice Tank, was based around the movie’s famous ‘On Wednesdays we wear pink’ quote. The celebrity guest list included Lucy Watson, Jess Shears and Lucy Mecklenburgh, amongst other stars, all dressed in pink – naturally!


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In The Style X Binky


Following a series of successful celebrity collaborations, In The Style worked with Made In Chelsea star Binky Felstead in 2015 to launch a range of party dresses and evening wear. Avant hosted a star-studded launch party at Libertine in London to celebrate, featuring catwalk displays, bespoke cocktails and VIP goody bags, and generated coverage nationally.


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Ego: Fall For Nyane


After building a relationship with popular influencer Nyane Lebajoa on behalf of footwear brand Ego, Avant orchestrated a larger scale campaign that saw Nyane create a series of beautiful images promoting Ego’s summer collection.


– Ellen Kelly, Director and Co-Founder







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