Avant PR’s Guide To Black Friday

Is it just us, or does Christmas seem to come around more quickly every year? With Black Friday fast approaching (yes, already!), this week marks the run-up to one of the busiest shopping weekends of the year. Through years of shopping experience (it’s our job, we promise!), we at Avant PR HQ have come to learn that the key to getting the best out of the Black Friday madness is a little advance knowledge – so we’ve rounded up the best deals set to hit this weekend from our lovely fashion and beauty clients.


Online shoe hotspot Ego.co.uk will be offering amazing discounts off their boots and perspex styles, as well as site-wide discounts all weekend, including Cyber Monday.


Spectrum’s offers start early with Pink Wednesday offering up to 30% off the brand’s celebrity-loved vegan and cruelty-free makeup brushes until midnight tonight. Specific products including the Siren Sculpt and Marbleous Sculpt sets will also have 30% off on Friday.

Buckley London

Snap up treats for yourself or perfect pressies for others with Buckley London’s 80% discounts off selected products, including on-trend rose gold styles, pendants and bangles.

Dressed In Lucy

For a serious bargain, Dressed In Lucy will be offering 50% off everything online, including dresses, separates, coats and knitwear. Use the code CRAYCRAY50 at checkout to redeem your discount.

Novo London

If you’re still on the hunt for the perfect party season outfit, head to Novo London where there will be 30% off everything from Friday to Sunday, followed by 40% off everything on Cyber Monday.


There’s no reason you can’t look tanned even in the dead of winter – Makebelieve have all products priced at just £5 this week.

– Ellen Kelly, Director and Co-Founder



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