Avant PR takes on the #IceBucketChallenge for a trio of charities

When fashionistas Anna Wintour and Victoria Beckham do the #IceBucketChallenge, you know you can’t shy away any longer so we thought it was about time we got involved and raised some money for a trio of very worthy charities.

With that in mind, Avant PR Directors and Co-Founders, Jazmin and Ellen, put themselves forward for the job, allowing PR Assistant Lauren to get what was probably some much-needed revenge on her bosses – every employee’s dream!

You can watch how we got on over on our Instagram page.

Of course, the most important part of the #IceBucketChallenge is the charity aspect – we’ve donated to the Motor Neurone Disease Association, Macmillan Cancer Support and Water Aid (there is a lot of water and ice being wasted after all). Click on each of their links, read about the fantastic things they do and then please do donate as much as you can spare.

We’ve nominated three of our fellow Manchester PR agencies to take on the challenge next – they’ve got one working day, giving them a Tuesday deadline. We’re waiting with baited breath!

To donate to the Motor Neurone Disease Association to help with care, research and campaigning, click here.

To donate to Macmillan Cancer Support and help those going through some of their hardest days, click here or text ICE to 70550 to donate £3 or FINE to the same number to donate £10.

To donate to Water Aid and help them give people around the world safe water and clean toilets, click here or text WATER to 70007 to donate £3 – if you do it before 9th September, the UK government will also match your donation pound for pound!


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