Avant PR for Pocket London’s AW13 Launch

Last Thursday saw the Avant PR team head down to London for the launch of Pocket London’s AW13 collection. From early on in the day we were packing the 150 goody bags we had arranged (featuring around 3,000 products in total!) and finalising the guest list that encompassed over 300 members of press, bloggers, fellow PRs, celebs and Pocket London friends and family – it was certainly going to be a busy one!

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As evening drew in – and after a quick change – we picked up our clipboards and got to work as the event started. We had the pleasure of being in the company of Made in Chelsea stars Rosie Fortescue, Binky Felstead, Ashley James, Andy Jordan and of course Louise Thompson, Pocket London’s co-founder – all of whom were as lovely as can be and looked fantastic!

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Everybody had a great time, with the Pocket London AW13 collection, the food and drinks and the goody bags going down a storm – the party went on until the early hours!

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A huge thank you to all of our event sponsors: G’Vine, Funkin’ Cocktails, Black Cow vodka, Wheyhey, Savse Smoothies, Jeans for Genes and Asahi for all of your contributions and help.

We’d also like to say a massive thanks to our goody bag sponsors: Mudd, Makebelieve tan, Burts Bees, Melvita, Afflux Energy, Vaseline, Macadamia, Urban Veda, Lipcote, Simple, InnerMe, ProActiv, PopChips, Le Keux, Nip and Fab and FiloFax. A special shout out to both Phil Smith and Nails Inc who not only contributed to the goody bags, but pampered the lovely Louise before the event, too.

Finally, thank you to the wonderful 2&8 Club at Morton’s and to Edward and Louise at Pocket London for choosing Avant PR – we had a blast.

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