Avant PR celebrates In The Style fashion launches with star-studded party

In The Style launch

Last week the Avant PR team headed down to London for In The Style’s SS16 party, celebrating the launch of the latest clothing and swimwear collections from celebrity collaborators Binky Felstead, Billie Faiers and Charlotte Crosby.

The event saw exclusive London club Libertine play host to the brand and its guests for the duration of Thursday evening, with In The Style branding, balloons, promotional videos and even a catwalk taking over the venue.

With the Avant team orchestrating the guest list, the party saw attendance by press including OK, Now, Reveal and Daily Star, as well as a range of celebrities from Made In Chelsea’s Lucy and Tiffany Watson, JP, James Dunmore and Sam Thompson, to TOWIE favourites James Locke, Pete Wicks, Jasmin Walia and Mario Falcone, and Geordie Shore stars Marnie Simpson, Holly Hagan and Sophie Kasei. The paps waiting outside were in their element!

After guests saw Binky, Billie and Charlotte’s latest designs showcased on the catwalk, they were entertained by DJs The Glitterbeats, drank cocktails, Prosecco and vodka provided by sponsors Zing and Premier Estates, and were treated to goody bags including products from Mark Hill, Eyelure, Pro Blo and Vita Coco.

The event was a huge success, with social media and the Mail Online buzzing about it in the days to follow. We can’t wait for the next one!

– Ellen Kelly, Director and Co-Founder

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