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With the conversation around climate change, sustainability and the fashion industry’s part in this ever increasing, over at Avant we’re really excited to have started working with sustainable fashion brand nu-in on its launch.


The team has been working closely with nu-in behind the scenes on its media strategy in the lead-up to launch, and will raise awareness of the brand as it releases its first collections in early May, securing both national press and opportunities for the key figures behind the concept.


Founded by industry heavyweight Mike Mikkelborg (formerly of New Look and Gant) and mega-influencers Marcus Butler and Stefanie Giesinger, nu-in has been created with the aim of reducing the impact the industry has on the environment, through a number of initiatives and processes created with sustainability in mind.


The brand will launch with activewear, loungewear and underwear collections, as well as trend-led men’s and women’s ranges. Collaborations with influencers and industry figures who share the same ethos and responsibilities will also go live in upcoming months.


We’re really looking forward to bringing you more news on what nu-in is doing and how the brand is making a change to the fast fashion industry.


– Ellen Kelly, Director and Co-Founder


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