It’s been a dynamic start to 2020 for Avant, with a host of account wins under our belts already.
January saw the agency appointed by vegan makeup brand Smartere Secrets London, who tasked us with launching its innovative Cream Contour Concealer Express to the media. The product is the first 30ml concealer product on the market, and is designed to conceal, contour and highlight, with a built-in brush applicator making it super easy to blend and touch up on the go.
The team also started working with Katie Belle, whose collection of exquisite jewellery is perfect for gifting for upcoming holidays such as Valentine’s Day and Mother’s Day. Featuring styles in gold and rose gold vermeil and sterling silver, and with semi-precious gemstones including labradorite, rainbow moonstone and blue lace agate, the brand offers complimentary personalisation on all engravable pieces. We’ll be working on a press campaign as well as strategic influencer and celebrity gifting for the brand.
Newly launched lash brand Honey Bunny Lashes has tasked us with promoting its vegan and cruelty-free, faux mink lashes to celebrities and influencers, whilst we’ll be working with fashion e-tailer Femme Luxe on its national press campaign.
With four fresh new names added to Avant’s roster in the last month, we’re looking forward to what the rest of 2020 has in store for the agency.
– Ellen Kelly, Director and Co-Founder