Avant’s sixth birthday: a look back over the last six years in PR

This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.

April Fool’s Day – who had us fooled and who was fooling themselves?

Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.

AW18: Our Favourite High Street Pieces So Far

Now the Great British Heatwave seems to have said its final farewell and we're back to grey skies and (light) knitwear, I've been thinking about my Autumn/Winter wardrobe - and the timing couldn't be better as some of my favourite high street stores have just started dropping coats, jumpers and boots.

An Ode To Kylie Jenner’s Best Beauty Looks On Her 21st Birthday

Whether you love or hate the Kardashian-Jenners, there's no denying the impact they've had as a collective on the media world, in particular on the rise of 'reality stars' and how stars are using social media to boost their profiles.

Celebrities and fashion brands embrace stretch marks and we love it!

Chrissy Teigen recently released a video showing her stretch marks with the caption ‘mom bod alert!’, as she is a firm believer that stretch marks shouldn’t be edited out from not only magazines but life in general, and we totally agree! Stretch marks are natural and they’re an inevitable part of life, no matter what size or shape you are, so let's embrace them!

Our Top Five Ancoats Spots

It's been a couple of years since Avant moved into its HQ in Ancoats, and we've seen the area grow hugely in popularity since - with new apartments being built, as well as coffee shops, restaurants and bars opening up, there's now a distinct buzz about the place.

A Love Island Fashion Update

I’ve got a text fashion update! Love Island has taken over our lives and we can’t seem to stop watching or talking about it! But whilst all the drama is happening on screen, I can’t help but to also focus on the girls' outfits - they have become my Summer style inspiration.

World Cup 2018: The Most Iconic WAGs

With the World Cup in full swing and England through to the next round, our thoughts are on not only the men participating in the event, but their wives and girlfriends, too – from Tina Moore to Rebekah Vardy, we’ve rounded up the most iconic WAGs through the years:

Paris Fashion Week: Our Best Dressed

With Paris Fashion Week well underway, this week has seen some incredible SS19 men's collections showcased, not to mention Virgil Abloh making his debut for Louis Vuitton, and a strong power dressing show by GMBH.

Six Influencers To Follow For Summer Style Inspiration

These days there's no better platform to turn to than Instagram when in need of a little outfit, makeup or hair inspo.