Some recent campaigns we love

Over the past few months there have been a number of PR and advertising campaigns that have really taken the industry by storm, showing up on every social media platform you click on and being the go-to campaign when discussing marketing with your peers.

Five fashion trends you’ll be coveting this summer

With temperatures on the rise (fingers crossed for a sunny bank holiday weekend!) it's time to start incorporating some of the new season's most wearable trends into our summer wardrobes.

Environmental mindfulness: the brands making important steps

In recent years there has been a huge push on being environmentally mindful in not only fashion, but almost every different industry, and it’s great to see the changes that are being made by a number of brands out there – large and small – to ensure that we’re helping the planet in every way that we can.

Avant’s sixth birthday: a look back over the last six years in PR

This week, Avant celebrates its sixth birthday. Inevitably, talk in the office has turned to how the PR industry has changed since – consumers have seen the way they consume news completely transformed, as well as the ways they’re encouraged to buy, which has naturally led to a shift in how PRs do their jobs.

April Fool’s Day – who had us fooled and who was fooling themselves?

Every year on 1stApril, I open up my social media and news apps and read everything with more than an air of scepticism, determined not to be taken in by any of the (many) April Fools stories that have been seeded in to press by not only eager PR agencies and brand reps, but the press themselves.

AW18: Our Favourite High Street Pieces So Far

Now the Great British Heatwave seems to have said its final farewell and we're back to grey skies and (light) knitwear, I've been thinking about my Autumn/Winter wardrobe - and the timing couldn't be better as some of my favourite high street stores have just started dropping coats, jumpers and boots.

An Ode To Kylie Jenner’s Best Beauty Looks On Her 21st Birthday

Whether you love or hate the Kardashian-Jenners, there's no denying the impact they've had as a collective on the media world, in particular on the rise of 'reality stars' and how stars are using social media to boost their profiles.

Celebrities and fashion brands embrace stretch marks and we love it!

Chrissy Teigen recently released a video showing her stretch marks with the caption ‘mom bod alert!’, as she is a firm believer that stretch marks shouldn’t be edited out from not only magazines but life in general, and we totally agree! Stretch marks are natural and they’re an inevitable part of life, no matter what size or shape you are, so let's embrace them!

Our Top Five Ancoats Spots

It's been a couple of years since Avant moved into its HQ in Ancoats, and we've seen the area grow hugely in popularity since - with new apartments being built, as well as coffee shops, restaurants and bars opening up, there's now a distinct buzz about the place.

A Love Island Fashion Update

I’ve got a text fashion update! Love Island has taken over our lives and we can’t seem to stop watching or talking about it! But whilst all the drama is happening on screen, I can’t help but to also focus on the girls' outfits - they have become my Summer style inspiration.