Unless you’ve been on an internet ban for the last few weeks, you’ll remember the white Range Rover defaced with red spray painted words spelling out ‘Cheater’ and ‘I hope she was worth it’ appearing on the streets of London. You’ll also remember the pages and pages of press coverage it received, the numerous viral posts on social media and the gossip it created with friends everywhere wondering just who the couple was.
Turns out, it was a publicity stunt. Yep, a well thought out, well curated, PR stunt, all to celebrate the launch of the new Revere Range Rover Vogue Knightsbridge Edition. I know, I know, we were all fooled, too (and as this post points out, we’re the most sceptical of readers!)
So, was it a success? We’d say so. Type ‘Range Rover cheater’ in to Google and there are 417,000 results, with stories appearing on the likes of the Mail Online, Metro, BBC, Telegraph, Independent, Evening Standard, The Sun, Mirror, Daily Star, UniLad… you get the point. And that’s without the many, many social media mentions.
It isn’t, however, the first time this stunt has been used – the Independent reports that the US show ‘Girlfriend’s Guide to Divorce’ used a similar stunt back in 2014, towing a selection of graffitied Porche 911 cars around Manhattan. A Range Rover was also featured in a stunt in the Big Apple last year, featuring the same red spray paint and ‘cheater’ message.
Despite that, the stunt was new to the majority of us – and isn’t one we’re about to forget any time soon, so we must tip our hats to the Revere marketing team. Bravo. See the official reveal, here.
– Jazmin Cabrera, Director and Co-Founder