Award winners in the celebrity field, having won an accolade in ‘Freshest Use of Celebrity’ at the 2015 Fresh Awards, Avant PR focuses an integral part of its campaigns on organic celebrity seeding, gifting stars that fit the profile and vision of the brand. The agency draws on its existing relationships with key celebrities, targeting VIPs from the A-list through to up-and-coming fresh faces.

The agency can also liaise with stars for sponsored social media posts, featuring a pre-determined caption and tags to the brand’s social media platform.

Avant PR is also fundamental in paving the way for clients to work with on-brand VIPs in an official capacity, via full collections or ‘face of’ campaigns, catapulting the profile of the brand. Most recently, the agency has launched collections for its client In The Style with Made in Chelsea star Binky Felstead, The Only Way is Essex’s Billie Faiers and Geordie Shore’s Charlotte Crosby.