Lavitta

Objectives

New fashion brand Lavitta, who specialises in clothing sizes 12 – 24, approached Avant PR to launch the label to press and consumers, with the aim of becoming one of its target market’s go-to brands.

Strategy

Avant PR began Lavitta’s press and celebrity campaign by first identifying the brand’s target consumer and the publications they read. The team then organised for the Lavitta look book to land directly on the desks of this key media, ensuring they couldn’t be missed. From here, the Avant PR team utilised all of its finest press contacts to produce a powerful campaign which also included a much talked about press breakfast at London’s iconic Soho House.

Outcome

As a result of its marketing campaign, Lavitta quickly became a go-to brand for its target market, with features in key press and huge jumps in sales. Lavitta has now gone on to open six stand-alone stores across the UK.

Highlights

  • Numerous features on ITV’s This Morning, including as one of Gok Wan’s picks, producing huge surges in sales
  • Lavitta was picked as one of Love Sunday magazine’s Plus Size Pick of the Weeks and had full page features in target publications including Chat and Pick Me Up